With mindfulness trends blowing behind it, Athletic Brewing is set to push the non-alcohol category forward for years to come.

With more consumers seeking reduced-sugar or sugar-free drinks, experts note that beverage-makers are turning to sweeteners such as stevia, erythritol, monk fruit and allulose to deliver products without sacrificing on taste.

As consumer behavior has changed significantly since the onslaught of the COVID-19 pandemic, inflation is having a momentous impact on drug and dollar store channels, experts note.

Competition and shifting consumer behaviors can challenge any brand. In a recent Insights from NielsenIQ, the market research firm identifies trends that could help hard cider brands thrive in this evolving market.

In the world of packaging materials, experts note that there is a definite need, and continual demand for shrink and stretch labels from the food and beverage industry.

As health and wellness remains top of mind, brands are turning to exotic fruits to deliver exciting, unique flavor options.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.

Consumers expected to gravitate toward “less is more” regarding color, packaging and design, experts note.

As plastic caps and closures rise in demand, companies continue to innovate, improving on the performance and sustainability of beverage packaging, driving more adoption of recyclability and reusability.

Experts note that not only do classic flavors like vanilla, chocolate and strawberry resonate with consumers, but also remain the tried-and-true go-to for beverage-makers.