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Home » Topics » New Packages

New Packages
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A look at new releases of beverage packaging designs -- from redesigns to special editions.
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ARTICLES

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Crate propels sustainable packaging with label-less wine

March 3, 2023
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Fourth Wave Wines has forged a new path in sustainable packaging, with its launch of the label-less wine, Crate, designed by sustainable drinks branding specialists Denomination. 


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Woodford Reserve releases 2023 Kentucky Derby bottle

March 2, 2023
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Woodford Reserve, the presenting sponsor of the Kentucky Derby, is honoring “The Greatest Two Minutes in Sports” with the release of its 2023 commemorative Derby bottle.


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Lone River launches Ranch Rita Variety Pack

February 24, 2023
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Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.


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Schlafly Beer releases Hazed for Days variety pack

February 23, 2023
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Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA, Lightly Hazed Lager, Wavy Hazy Citrus Wheat –― plus the year-round beer Just a Bit Hazy IPA. Each pack will include a QR code that will link to the giveaway drawing of Schlalfy’s limited-edition “Batches Be Hazy” swag.


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Cointreau debuts new bottle in Australia

February 17, 2023
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Cointreau, a brand of Rémy Cointreau, is entering a new era as it unveils a redesign of its iconic amber bottle in nearly 140 years, which will hit Australian shelves in time for National Margarita Day on Feb. 22. An ode to the history of Maison Cointreau, the new design maintains the recognizable look of the bottle while combining elements of the past, present and future, it says.


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7UP refreshes design in international markets

February 16, 2023
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7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”


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Propel unveils new look, partnership with Michael B. Jordan

February 10, 2023
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Re-establishing the brand as a modern fitness authority, Propel’s updated visual identity highlights the efficacy of the electrolyte water. Propel also has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand's next chapter, including a limited-edition design celebrating “CREED III.”


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Pressed celebrates Black History Month with limited-edition labels

February 9, 2023
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To honor Black History Month, Pressed is collaborating with six Black artists from across the country to create a limited-edition label collection. The limited-edition labels will be featured on six of Pressed’s most popular products: Citrus 1, Citrus 2, Strawberry Basil Lemonade, Strawberry Orange Mango Smoothie, Mango Turmeric Lemonade and Orange Turmeric.


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Koloa Rum debuts commemorative bottle with University of Hawaii

February 3, 2023
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Koloa Rum Co. has partnered with University of Hawaii and Affinity Licensing to debut a limited-edition commemorative bottle, designed to honor and celebrate the Rainbow Warriors' back-to-back championship wins. 


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Powerade debuts new formula, packaging

February 2, 2023
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Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.


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Moët & Chandon x Public School unveil latest collaboration packaging

As part of the Moet & Chandon x Public School collaboration, limited-edition bottles of Moët Nectar Impérial Rosé made their debut at an official launch party, which took place Sept. 10 at Manhattan, New York’s Fulton Market. The event included live music performances, celebrating the launch of the limited-edition package and collaboration with celebrities and influencers.

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