This year’s State of the Industry report on the U.S. beer market highlights the road to recovery the beverage alcohol category is navigating as consumers turn to novel innovations.

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.

Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.

Given today’s inflationary climate, experts note that consumers are more likely to reach for flavor profiles they know they will enjoy, as such, Lemonade, the longtime star of summertime beverage consumption, is leveraging its appeal to help other beverages shine.

With a mission to take sugar out of society, Swoon, the zero-sugar beverage company, believes that healthy living starts by consumers replacing their favorite sugary drinks — without sacrificing sweetness.

As more consumers look to plant-based food and beverages, oatmilk continues to make share gains. Driving that growth is Oatly Group AB, which produces products from oats, including oatmilks, frozen desserts and oatgurts.

With the impact of the pandemic forcing the beverage market to adjust, experts note that, the tea and ready-to-drink (RTD) tea category have already begun recalibrating.

PlantBaby, a new direct-to-consumer nutrition brand, announced the release of its launch product, Kiki Milk, which is available in two varieties: Original and Chocolate.

Historically known for its value attributes, private-label beverages are getting a premiumization boost as consumers also seek quality from these cost-friendly products.

Cannabidiol (CBD) is helping consumers “mellow out” with an all-natural, functional ingredient designed to help alleviate pain, stress and anxiety. Twenty-eight percent of consumers are interested in trying CBD beverages, according to Mintel.