The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.

In collaboration with Grammy-award winning artist Rosalía, The Coca-Cola Co., Atlanta, announced the launch of its newest Coke Creation: Coca Cola Move, bringing to life the transformational power of music. Coca Cola Move features a striking packaging design embracing the contrasts of the artist’s persona — from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance, the company says. 

7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.”

Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.

Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish. 

SkinTē announced the expansion of its wellness lineup with the launch of two new energy flavors, adding to its line of hydrating sodas.

Blake’s Hard Cider (BHC) announced the debut of Sorta Pop probiotic soda, the first non-alcohol beverage in the brand’s 10-year history.

Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl. 

PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.

In the beverage market, no one understands the importance of the hometown community more than bottlers and distributors. Heartland Coca-Cola Bottling Co., Lenexa, Kansas, is no exception.