The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.
QR code serves as a portal to the Coca Cola Creations Hub, featuring a host of cinematic experiences
February 21, 2023
In collaboration with Grammy-award winning artist Rosalía, The Coca-Cola Co., Atlanta, announced the launch of its newest Coke Creation: Coca Cola Move, bringing to life the transformational power of music. Coca Cola Move features a striking packaging design embracing the contrasts of the artist’s persona — from vibrant pink inspired by her playful and creative personality to minimalistic black representing her bold elegance, the company says.
Fans can unlock prizes through augmented reality egg hunt experience
February 15, 2023
Just in time for spring, Purchase, N.Y.-based PepsiCo, in partnership with Just Born Quality Confections, Bethlehem, Pa., announced its bringing back PEPSI x PEEPS, available now nationwide. Consumers can usher in spring with the one-of-a-kind treat, available for a limited time only, it says.
Dr Pepper, a brand of Keurig Dr Pepper, Burlington, Mass., Frisco, Texas, and Austin, Texas, debuted the newest flavor innovation to become part of the brand’s permanent portfolio as Dr Pepper Strawberries & Cream hits shelves nationwide this month. The new carbonated soft drink is the original 23 flavors of Dr Pepper swirled with layers of refreshing strawberry flavor and a smooth, creamy finish.
New zero-sugar soft drink well-received in consumer preference testing
January 13, 2023
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced a new and improved Pepsi Zero Sugar. The company also is giving consumers the opportunity to redeem up to 10 million free Pepsi Zero Sugars starting during the NFL Playoffs through the Super Bowl.
PepsiCo, Purchase, N.Y., announced the launch of STARRY, a lemon lime-flavored carbonated soft drink bursting with lemon lime flavor that delivers a crisp, refreshing bite, the company says. STARRY in Regular and Zero Sugar versions is available now at U.S. retailers and foodservice outlets nationwide.