ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023. 

Powerade announced an all-new formula and new-look packaging at retail this year. Powerade’s new formula now comes with 50% more electrolytes compared with competitive sports drinks. The formula also includes vitamins C and B. To complement the new formula, Powerade refreshed its packaging with a bold new look, featuring vibrant flavor colors on label to create an eye-catching lineup at retail shelves, it says.

BODYARMOR Sports Drink, a brand of The Coca-Cola Co., Atlanta, announced both an official partnership and $500,000 commitment to Operation Homefront, a national nonprofit whose mission is to build strong, stable and secure military families. BODYARMOR also launched a Cherry Lime flavor, with a military camouflage celebratory bottle in honor of those who serve and protect our country.

Fitness influencer Anna Victoria announced the launch of her new Plant Based Protein powder: Vitalura Labs.

XTEND, a brand of Austin, Texas-based Nutrabolt, today announced the launch of a new product in its line of hydration and recovery amino acids: XTEND Healthy Hydration.

A-GAME Beverages Inc. offers its same-named new, premium natural hydration sports drink. 

PepsiCo Beverages North America (PBNA) broke ground on its new 1.2 million square foot manufacturing facility at the Denver High Point development area, with local government representatives, community partners, and more than 250 local PBNA employees in attendance at the groundbreaking ceremony.

Optimum Nutrition (ON), a brand of Glanbia Performance Nutrition, announced the launch of its new Gold Standard Protein Shake.

GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.

Premier Protein, a brand of Post Holdings Inc., announced its bringing back its Pumpkin Spice protein shake this year with more spice.