ROAR Organic, a line of organic hydration beverages, will unveil the newest additions to its portfolio at Natural Products Expo West 2023. 

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

Pallini, one of Rome’s oldest and most renowned creators of Limoncello, announced the launch of its first zero-proof Limoncello: Pallini Limonzero.

Danone North America, Broomfield, Colo., announced it will invest as much as $65 million during the next two years to create a new bottle production line in Jacksonville, Fla. The investment will support Danone North America’s long-term growth strategy and will deliver key benefits across the U.S. business, including advancing operational excellence, enabling flexibility in bottle design, accelerating the company's sustainability goals, and driving cost efficiencies, it notes.

Jiant announced the release of Citrus Safari, the sixth hard kombucha in the beverage brand’s celebrated seasonal series available now through April.

KeVita, a brand of PepsiCo, is expanding its line of Sparkling Probiotic Lemonades with the launch of a new flavor: Mango. 

In the beverage market, manufacturers are supporting health-and-wellness needs with more function, and less sugar.

SkinTē announced the expansion of its wellness lineup with the launch of two new energy flavors, adding to its line of hydrating sodas.

As COVID-19 brought heightened awareness of immunity and a shift toward self-care, interest in probiotic beverages has spiked considerably, experts note.