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With more consumers seeking reduced-sugar or sugar-free drinks, experts note that beverage-makers are turning to sweeteners such as stevia, erythritol, monk fruit and allulose to deliver products without sacrificing on taste.
Given the demand for ingredients that support cognitive health and energy enhancement, ingredient suppliers caution that formulation is more complicated than simply adding into the formula.
The COVID-19 pandemic illuminated consumer interest in vitamins and minerals. Experts note that more of today’s consumers are awakening to “better-for-you” (BFY) beverage trends as they continue to seek drinks that provide fortification
Today, as more consumers continue on a functional beverage course, experts note that as such, many are turning to performance beverages to help manage their overall well-being.
A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.
The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.
As immunity is a universal health need, experts note that within the beverage space, more and more consumers are seeking products that deliver immune-supportive benefits.