Beverage Industry

February 28, 2023

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Athletic Brewing, Super Coffee create pre-workout brew

Athletic Brewing Co., Milford, Conn., has teamed up with Austin, Texas-based Super Coffee on the world’s first pre-workout brew. Called Suped Up, the new non-alcohol beer was inspired by the power of positive energy and the grind of endless grit, the company says. Brewed with high-quality coffee and spent brewer’s grains, Suped Up is a rich, extra dark brew that is full-bodied and contains 5 grams of protein.

Danone North America announces $65 million investment

Danone North America, Broomfield, Colo., announced it will invest as much as $65 million during the next two years to create a new bottle production line in Jacksonville, Fla. The investment will support Danone North America’s long-term growth strategy and will deliver key benefits across the U.S. business, including advancing operational excellence, enabling flexibility in bottle design, accelerating the company's sustainability goals, and driving cost efficiencies, it notes.

American Beverage Association announces Kevin Keane as interim president, CEO

The American Beverage Association (ABA), Washington, D.C., announced that Kevin Keane will serve as interim president and CEO effective immediately. Keane will succeed Katherine Lugar, who recently announced she will return to the hotel industry as executive vice president of global corporate affairs at Hilton.

Proper No. Twelve Irish Apple

Proper No. Twelve Irish Whiskey announced the release of Proper No. Twelve Irish Apple, an exciting addition to their successful Irish whiskey portfolio.

Harpoon Brewery’s Rec. Weed

Harpoon Brewery announced its heading into new territory with the launch of its first THC-based beverage: Rec. Weed.

Death Wish Coffee Colombian Blend

Death Wish Coffee introduced an all-new limited-edition: Colombian Blend, made with Arabica beans from the Sierra Nevada de Santa Marta Mountains of Colombia.

Kombucha’s claim to fame

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

Value, variety spur growth for drug, dollar outlets

As consumer behavior has changed significantly since the onslaught of the COVID-19 pandemic, inflation is having a momentous impact on drug and dollar store channels, experts note.

Numerous factors make aluminum attractive for beverage-makers

Sustainability, taste, convenience and performance are all reasons why beverage companies utilize aluminum packaging, experts note.

Schlafly Beer releases Hazed for Days variety pack

Schlafly Beer, St. Louis, announced the release of a new variety pack: Hazed for Days. The canned hazy beer variety pack features three exclusive brews ― Mighty Haze Double IPA, Lightly Hazed Lager, Wavy Hazy Citrus Wheat –― plus the year-round beer Just a Bit Hazy IPA. Each pack will include a QR code that will link to the giveaway drawing of Schlalfy’s limited-edition “Batches Be Hazy” swag.

Lone River launches Ranch Rita Variety Pack

Lone River Beverage Co. is serving up its new Ranch Rita Variety Pack, adding to its portfolio of cocktail-inspired hard seltzers. Made with organic agave nectar and lime juice, the new variety pack tips its hat to America's most beloved cocktail, the Margarita which, like Lone River, is inspired by Texas culture.

The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.

BevOps Fleet Summit LOGO This important industry event is a learning and information sharing experience for warehousing, distribution and fleet management professionals who will have the opportunity to continue to share ideas and network with their industry peers in a safe and productive format as we continue to navigate these challenging times.