7UP, a trademark of PepsiCo for all international markets excluding the United States, announced a new modern design while elevating its international positioning that adds moments of “UPliftment.” This announcement signifies a refreshed strategic and creative north star for the brand that will inform all international programs moving forward, the company says.

As a first intervention, 7UP is introducing the new brand identity with the expression “New Get Up, Same 7UP.” The fresh visual identity system, which marks the first major overhaul in more than seven years, represents a design that better captures the brand essence, in keeping with its international platform, the company says.